Brief:
Both this design and the next take an iconic approach to representing the Atlanta Jewish Music Festival. Here I used a combination of guitar picks and typography to represent the music festival. The picks feature vastly different typefaces and treatments to show the wide variety of music and experience offered by this event. This effect can be further customized as well, giving each artist and word its own distinct and catered feel. This somewhat chaotic approach is meant to show several very different elements coming together in one unique event.
Brief:
This concept features a luminary, which is a sentimental and nostalgic symbol of summer and fall music festivals. Although such luminaries are often used outdoors and at night, such an icon can evoke the community and fond memories of a festival without being taken literally. The treatment of the type reinforces this idea by swirling around the luminary like the glow of a candle, suggesting the way that people come together to make events like AJMF work.
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